The Internet’s “next generation” of digital services, according to a new study, are “on track” to create new digital assets for content owners.
The research, which was published Monday in The Wall Street Journal, said that as of 2020, more than 80 percent of Internet users are likely to access digital content from more than 20 content creators, ranging from big names like Google and Amazon to smaller ones like YouTube and Twitch.
The report cited Nielsen data showing that content creators accounted for nearly three-quarters of online video views, and a majority of the total online video audience.
While this isn’t a particularly surprising number for content creators — more than 50 million people watch more than 3 billion hours of YouTube videos each month — it is still surprising to see that the average person is not seeing the same quality of digital service.
In a world where content creators and consumers have the same revenue and audience, the gap between the two seems likely to widen.
For example, video streaming platforms like Netflix and Hulu account for just 15 percent of all streaming video views.
While those services have the potential to become big players in the future, they’re not quite there yet.
For content creators looking to expand their audience, there are still challenges.
The Internet is full of platforms that offer access to content creators in ways that aren’t easily accessible to traditional media platforms like television, radio and print.
As a result, content creators need to create content in a way that is accessible to a wider audience than their traditional platforms.
The survey also found that people are spending more time and money on online video streaming than ever before.
The survey found that online video streams increased by 9.1 percent in the past year, and the average subscription for online video services rose by 6.4 percent between 2015 and 2020.